Are you thinking about setting up an Etsy shop for yourself? When I wanted to start my Etsy shop, I was so overwhelmed by everything, I didn’t know where to begin. Setting up an online store can be intimidating and there are many facets that go into creating a successful online business. With the right guidance and knowledge, however, it doesn’t have to be such a daunting challenge. To help set you on the right path towards success, here are five tips on how to get started with your Etsy shop today! Many of these I’ve learned through my own research, and some I’ve picked up from watching other experts:
Create an attractive and organized shop page to make it easy for customers to find what they need
As an online seller, one of the most important aspects of your business is providing customers with a seamless shopping experience. Creating an attractive and organized shop page is key to making this happen. Customers should be able to easily find what they need without feeling overwhelmed or confused by cluttered product categories. Keep the layout simple and straightforward, with clear labels and intuitive navigation. And of course, don’t forget to include clear product descriptions and high-quality images to help customers make informed purchasing decisions. By prioritizing a user-friendly shopping experience, you’ll increase the likelihood of repeat business and positive reviews.
Use Private Label Rights (PLR) Products
PLR are products in which the creator sells a license that allows the buyer to use it – in the case of most Digital Products, you can buy a planner, journal or other digital download from a creator, make changes to it and resell it as your own. Here at Katey Ruth Creative, I sell PLR Products to help you set up your Etsy shop with ease.
Set up a mailing list and engage with potential customers through newsletters and updates
Many of the most profitable Etsy Sellers and Affiliate Marketers have mailing lists, and to get one started you’ll need to choose an email marketing platform that works for you. There’s loads to choose from, like Mailchimp, Constant Contact, and Campaign Monitor. Once you’ve got that sorted, it’s time to start building your list. You can add people who sign up on your website, or offer a lead magnet in exchange for their email address. From there, you can start creating engaging content and sending regular updates to keep your subscribers interested. Remember to keep your tone friendly and casual, and always offer value to your readers. Happy emailing!
Offer discounts, sales and create bundles to attract new buyers
If you’re starting a new business, the first thing you need to worry about is attracting new buyers. After all, they’re the lifeblood of any business! One surefire way to do this is by offering discounts, sales, and bundles. Why? Because everyone loves a good deal, and customers are more likely to make a purchase if they feel like they are getting a great value. So, by putting together bundles of products or services that complement each other, you’re making it easier for customers to make a purchase and saving them money in the process. Or, if you’re looking to clear out your inventory quickly, sales and discounts are a great way to do it. Whatever route you choose, offering discounts, sales, and bundles can help you attract new customers and keep them coming back for more.
Leverage social media platforms such as Instagram, Pinterest, and Facebook to spread the word about your store
In today’s digital age, promoting your store on social media platforms is key to building brand awareness and reaching potential customers. Instagram, Pinterest, and Facebook are three platforms that allow you to showcase your products and interact with your audience. Instagram offers a visually stunning platform to display your merchandise and engage followers with creative captions and hashtags. Pinterest, on the other hand, is great for featuring lifestyle images that convey your brand’s personality. Lastly, Facebook allows you to share product updates and create events to bring customers into your store. Building a social media presence takes time, but leveraging these platforms can lead to increased customer engagement and sales growth for your store.
So, there you have it! Selling your Etsy products successfully is all about creating an inviting shop page, awesome and well-lit product photos, regular newsletters to keep potential buyers up to date on new items and current offers, discounts and bundles so customers feel like they’re getting a deal. If you’re looking for more advice, social media prompts, and a marketing guide, I sell all of this, including PLR rights to rebrand the guide and sell it as your own in my “Get Started Selling Digital Products” guide:
