As a social media influencer or small business owner, your primary goal is to gain more customers and increase your profits. However, in today’s digital age, it’s not enough to just put your products or services out there and hope for the best. You need to have a strategy in place that will help you attract and engage potential customers. That’s where lead magnets come in.

Lead magnets are an excellent way to grow your email list, generate leads, and ultimately, convert those leads into paying customers. In this blog post, we’ll be discussing why your business needs a lead magnet and how to create one that will work for you.

1. Lead magnets help you build your email list

One of the most significant benefits of using a lead magnet is that it helps you build your email list. When someone decides to opt-in for your lead magnet, they are giving you their email address in exchange for something of value. This gives you the opportunity to build a relationship with them, nurture that relationship over time, and eventually, convert them into a paying customer.

2. Lead magnets give you an opportunity to provide value

To create a successful lead magnet, you need to provide something of value to your potential customers. This could be a free e-book, a checklist, a webinar, or anything else that’s relevant to your audience. By providing something of value, you’re showing your potential customers that you understand their needs and that you’re willing to help them.

3. Lead magnets help you stand out from the competition

In today’s crowded digital marketplace, it’s important to find ways to stand out from the competition. By creating a compelling lead magnet, you’re giving yourself an edge over other businesses in your industry. Potential customers are more likely to choose your business over your competitors if they see that you’re offering something of value that other businesses aren’t.

4. Lead magnets are cost-effective

Creating a lead magnet doesn’t require a huge investment of time or money. In fact, you can create a simple lead magnet using free tools like Google Docs or Canva. This means that even small businesses, social media influencers, or solopreneurs can create a successful lead magnet without breaking the bank.

5. Lead magnets help you qualify leads

Not everyone who visits your website or follows you on social media is going to be a good fit for your business. By using a lead magnet, you’re able to qualify your leads and determine which ones are most likely to become paying customers. This helps you focus your marketing efforts on the people who are most likely to be interested in your products or services.

Overall, lead magnets are a vital part of any successful business strategy. Whether you’re a social media influencer, a small business owner, or anything in between, creating a compelling lead magnet can help you build your email list, provide value to your potential customers, stand out from the competition, and qualify your leads. So if you haven’t already, take some time to create a lead magnet that will work for your business. Trust us, it will be worth it!

If you would like to purchase a pre-made lead magnet, there are three e-books that I have written and designed that you can rebrand and sell as your own work, or offer for free:

The Get Started Selling Digital Products Ebook will walk you through how to get start selling digital products on several different platforms, and will talk you through how to launch a social media account to promote your digital products. This ebook is also available on Etsy.

Whether you want to sell digital or physical products,, this ebook will walk you through how to set up an Etsy store and how to promote it. This ebook is also available for sale on Etsy.

This Ultimate Canva Toolkit ebook will walk you though how to use Canva as well as several FAQs for the platform. This book is also available for sale on Etsy.

Summer is in almost here, and you’re probably juggling lots of different tasks. From managing your Etsy shop to planning weekend getaways, it can be tough to keep things organized. Luckily, digital planners are here to save the day! These handy tools can help you manage your schedule, track your goals, and stay on top of your to-do list. In this post, we’ll take a look at three digital planners that are perfect for summer:

PLR Digital Travel Planner

$9.99

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If you’re looking for a convenient way to organize your travel plans, then a PLR digital travel planner might be just what you need. With this handy tool, you can easily keep track of your itinerary, reservations, and other important details all in one place. Whether you’re preparing for a weekend getaway or a month-long adventure, a digital planner can make the process much easier and less stressful. Plus, because it’s digital, you can access it from anywhere and easily share it with your travel companions. So before you pack your bags, consider investing in a PLR digital travel planner to help you stay organized and enjoy your trip to the fullest.

PLR Glam Girl Digital Planner

$9.99

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With its sleek and stylish design, this planner is perfect for any busy woman who needs to keep track of her schedule and goals. Unlike traditional planners, the PLR Glam Girl is completely digital, meaning you can easily access it from any device. Plus, it’s customizable – add your own photos, stickers, and personal touch to make it truly yours. Say goodbye to the hassle of carrying around a bulky planner and hello to the convenience of the PLR Glam Girl Digital Planner.

PLR ADHD Journal

$5.99

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Do you struggle with staying organized and on top of your daily tasks while also managing your ADHD symptoms? Look no further than the PLR ADHD Digital Planner. This planner provides a user-friendly and customizable platform to track your appointments, to-do lists, goals, and habits. With features specifically designed for those with ADHD, including built-in timers and reminders to take breaks, this planner can help increase productivity and reduce stress. Plus, with it being digital, you can access it from anywhere at any time and never worry about losing paper planners again. Give the PLR ADHD Digital Planner a try and see how it can help you take control of your daily life.

Summer is a busy time, but digital planners can help you stay on top of everything. They’re convenient, portable, and easy to use. Whether you prefer a minimalist planner or a more interactive one, there’s a digital planner out there that’s perfect for you. So why not give one a try and see how it can help you organize your summer? With a little bit of planning and organization, you’ll be able to enjoy your summer to the fullest!

In the world of small businesses, lead generation is one of the most critical aspects of gaining more customers and expanding the business. Without a steady stream of leads, businesses cannot sustain their operations and might fail to achieve their targets. Lead generation is the process of attracting new customers by engaging them with the brand and what it has to offer. One effective strategy for lead generation is creating a lead magnet. In this blog, we’ll discuss what a lead magnet is, how it can help your small business, and different types of lead magnets you can create.

What is a Lead Magnet?

A lead magnet is a valuable free product or service offered by a business to potential customers in exchange for their contact information, such as their email address, phone number, or social media handles. The purpose of a lead magnet is to entice potential customers into becoming leads, which will eventually lead to sales and growth in your small business.

How can it help your Small Business?

A lead magnet can help your small business in various ways. Firstly, it helps build your email list and increase your reach. By collecting emails and other contact information, you can initiate contact with potential leads, nurture the relationship, and encourage them to become loyal customers. Secondly, lead magnets improve conversion rates. Since lead magnets are highly targeted and specific, they attract people who are interested in your products or services, increasing the likelihood of converting them to sales.

Different Types of Lead Magnets:

There are several types of lead magnets you can use for your small business, depending on your niche and target audience. Here are a few examples:

1. eBooks or Whitepapers – these are downloadable documents that offer valuable information related to your niche and can educate your audience on industry trends and challenges.
2. Free Consultation – offering a free consultation is a great way to add value and help your leads address their problems or concerns.
3. Free Trial – this allows your potential customers to try out your product or service before committing to a purchase, which can be an effective way to convert leads.
4. Webinars – hosting a webinar on a subject in your area of expertise can generate leads interested in learning more about your brand and what you have to offer.
5. Free Samples – providing samples of your product or service can be a powerful way to show prospects the value of what you offer, increasing the likelihood of converting them to sales.

In conclusion, a lead magnet is a valuable tool for attracting potential customers and growing your small business. By offering free, high-value content, you can entice your leads into becoming customers and ultimately grow your brand. Different types of lead magnets can be useful depending on your business’ goals and target audience. When created and executed effectively, your lead magnet strategy can not only increase your leads and conversion rates, but also establish your brand as a trustworthy authority in your industry. So, get creative and start building your lead magnets today to grow your small business!

If you want to start selling digital downloads as a part of your online business, I have the perfect guide to get you started! It is currently on sale for $15.

If you’re not familiar with PLR (private label rights), it essentially means you get access to content that’s ready-made for you to use however you like. The person selling the content is totally cool with you using it on your website, selling it on your store, or for your business. In fact, they specifically don’t want any credit for it. That’s because they’re giving you permission to use it as is, without any strings attached.

Before you accuse me of promoting plagiarism, let me explain: the people who sell PLR want you to use the content. They’ve made it available for you to purchase, and as long as you agree to their terms (like not reselling the content as PLR – something I require), then you’re free to use it however you see fit. In some cases, they might require you to make some adjustments to the content before using it (like I do), but as long as you follow the rules, everything is gravy.

How to Leverage PLR To Make Money

Buying PLR Content Will Save You Time

Creating your own products from scratch can be time-consuming. When you buy ready-made digital PLR products, you’re getting a product that’s already been created for you – all you have to do is customize it to make it your own. This saves you both time and subscription money, and allows you to create more products in less time.

Expand Your Product Offerings

With PLR products, you can expand your product offerings quickly and easily. This allows you to offer more choices to your customers and appeal to a wider audience. Plus, since the products are already created for you, you can add new products to your shop without having to spend a lot of time and resources on research and development.

Customization is Easy

Customizing PLR products is simple – all you need is a basic understanding of editing software. You can easily add your own branding, change the colors, and make any other modifications you want to make the product uniquely your own. And because you have the rights to the product, you can sell it as your own and keep all the profits. Digital products are all the rage right now and come with high profit margins!

Versatile Products

PLR products come in many different forms – ebooks, articles, website templates, and graphics, to name just a few. This means that you can use them in many different ways to add value to your Etsy store. For example, you can use a PLR ebook as a free gift with purchase, or you can use a PLR graphic as part of a customized product listing. The possibilities are endless!

Top Selling Digital Planners On Etsy

These two digital planners are each two of the top sellers on Etsy. Below you can find the details that were found on them through the Everbee extension. With PLR content, you could very easily get a digital planner listing up on Etsy in no time and start selling your own version for profit. Keep in mind these are top sellers, and these results are not guaranteed! Starting your Etsy store takes effort, determination and marketing.

Here at Katey Ruth Creative, we sell PLR Planners and other PLR Digital Products to help you get a jumpstart into this highly profitable niche – all you have to do today to get started is buy a ready made product and get to customizing!

As you can see, buying ready-made PLR products is a great way to expand your product offerings quickly and easily, without having to spend a lot of time and resources creating new products from scratch. With the high quality content and versatile nature of PLR products, you can be sure that you’re offering your customers a product that they’ll love – and that you can be proud of. So why not give PLR products a try in your Etsy store, today? Your bottom line will thank you!

Do you have a passion for creating artwork, designs, or digital products? Have you been dreaming of turning your passion into a profitable business but unsure of where to start? Selling digital products on Etsy might be the perfect way forward. With millions of buyers and sellers around the world relying on this platform every day, there are plenty of opportunities out there – all it takes is starting the right Etsy store to make money and find success! In this blog post, I’ll explain why selling digital products on Etsy can be such an effective money-maker for creative entrepreneurs.

What is Etsy and How Does It Work

Have you ever heard of Etsy? It’s a unique online marketplace where artists and creators can sell their handmade goods, vintage finds, and crafting supplies. You won’t find mass-produced items here – everything on Etsy is unique, one-of-a-kind, and full of character. The site is easy to use, both for buyers and sellers. You can browse through categories by typing in the search bar or exploring the various sections on the homepage. What’s great about Etsy is that it empowers individuals to turn their passions into a paycheck. So whether you’re looking to buy something special for yourself or support a small business, Etsy is a place you won’t want to miss.

Benefits of Selling Digital Products on Etsy

Etsy is the ultimate platform for creative entrepreneurs wanting to sell unique digital products. With its user-friendly interface and a vast network of buyers, it’s no surprise that many artisans and small business owners are thriving on the site. Digital products are becoming increasingly popular, and Etsy offers a golden opportunity to sell them. Some of the benefits of using the platform include low startup costs, the ability to reach millions of potential customers, and a simple and secure payment system that makes transactions with buyers a breeze. Plus, with the ability to create and distribute your products entirely online, you can reduce the overheads on physical products and invest in what matters. If you’re a digital creator looking to monetize your passion, Etsy is the perfect spot.

Tips for Creating Your Digital Products

Digital products have become a popular way of sharing creative works and making a living. However, creating digital products requires more than just a great idea. There are several factors to consider, including audience, design, functionality, and marketing. To start, it’s important to identify your target audience and their needs. This will help you tailor your product to their preferences and ensure its success. When it comes to design, simplicity and clarity are key. Users should be able to navigate your product easily and understand its purpose. Additionally, making your product functional and user-friendly is crucial. No one wants to use a product that’s confusing or glitchy. Finally, don’t forget about marketing. Promotion and advertising are vital in reaching a wide audience and sharing your product with the world. By keeping these tips in mind, you can create successful and impactful digital products.

Pricing Strategies for Your Digital Products

Whether you’re selling an eBook, a software program, or an online course, choosing the right pricing strategy is crucial to the success of your digital product. Perhaps the most common pricing strategy is fixed pricing, where the product is sold at a set price point. However, other strategies, such as tiered pricing or dynamic pricing, may be more effective for your business and target market. Tiered pricing involves creating different options, each with varying prices and features. Meanwhile, dynamic pricing adjusts the price based on demand and other market factors. Ultimately, the key is to find the pricing strategy that aligns best with your goals and resonates with your customers.

How to Promote Your Digital Products on Etsy

Are you an Etsy seller struggling to get your digital products noticed? Well, don’t fret because I’ve got some tips for you! First things first, make sure your product images are eye-catching and high-quality. Nobody wants to buy something that looks like it was made in Microsoft Paint. Also, take advantage of Etsy’s search categories and tags. Make sure to use relevant keywords that will help your products show up in user searches. Another great way to promote your digital products is by offering freebies or samples. This gives potential customers a taste of what you offer and entices them to purchase the full product. Finally, don’t forget to promote your products on social media and other platforms. The more visibility your products have, the better chance you have of making a sale. So go ahead and put these tips into action – your digital products deserve some love too!

Common Mistakes When Selling Digital Products On Etsy And How To Avoid Them

If you’ve decided to start selling digital products on Etsy, congratulations! You’re joining a rapidly growing community of creators and entrepreneurs, but be wary of common mistakes. Firstly, avoid underselling your products – it’s important to set a fair price for your hard work. Also, don’t forget to properly categorize and tag your items so they’re easier for buyers to find. Another pitfall to keep in mind is failing to provide clear instructions for your digital products. Nobody wants to buy something they can’t use, right? Finally, make sure to respond promptly to any customer inquiries or complaints. Communication is key to maintaining a positive reputation on Etsy. With these tips in mind, you’ll be well on your way to selling your digital products successfully on Etsy.

Selling digital products on Etsy can be a great way to monetize your creative skills and provide an additional source of income. With the right strategies and knowledge, you can increase your revenue while establishing yourself in a unique niche. By promoting your goods with attractive photos, effective pricing and understanding common mistakes, you can successfully market your products on Etsy to reach new customers and become a successful seller. But remember, selling anything takes practice and dedication – so keep at it! By utilizing best practices and staying up-to-date with industry changes, you can give yourself the best opportunity to find success.

Do You Need Help Getting Started On Etsy?

This e-book, written by me, comes loaded with tips on hoe to get started selling digital products! it also comes with resale rights so you can rebrand it and resell it as your own!

Are you thinking about setting up an Etsy shop for yourself? When I wanted to start my Etsy shop, I was so overwhelmed by everything, I didn’t know where to begin. Setting up an online store can be intimidating and there are many facets that go into creating a successful online business. With the right guidance and knowledge, however, it doesn’t have to be such a daunting challenge. To help set you on the right path towards success, here are five tips on how to get started with your Etsy shop today!  Many of these I’ve learned through my own research, and some I’ve picked up from watching other experts:

Create an attractive and organized shop page to make it easy for customers to find what they need

As an online seller, one of the most important aspects of your business is providing customers with a seamless shopping experience. Creating an attractive and organized shop page is key to making this happen. Customers should be able to easily find what they need without feeling overwhelmed or confused by cluttered product categories. Keep the layout simple and straightforward, with clear labels and intuitive navigation. And of course, don’t forget to include clear product descriptions and high-quality images to help customers make informed purchasing decisions. By prioritizing a user-friendly shopping experience, you’ll increase the likelihood of repeat business and positive reviews.

Use Private Label Rights (PLR) Products

PLR are products in which the creator sells a license that allows the buyer to use it – in the case of most Digital Products, you can buy a planner, journal or other digital download from a creator, make changes to it and resell it as your own. Here at Katey Ruth Creative, I sell PLR Products to help you set up your Etsy shop with ease.

Set up a mailing list and engage with potential customers through newsletters and updates

Many of the most profitable Etsy Sellers and Affiliate Marketers have mailing lists, and to get one started you’ll need to choose an email marketing platform that works for you. There’s loads to choose from, like Mailchimp, Constant Contact, and Campaign Monitor. Once you’ve got that sorted, it’s time to start building your list. You can add people who sign up on your website, or offer a lead magnet in exchange for their email address. From there, you can start creating engaging content and sending regular updates to keep your subscribers interested. Remember to keep your tone friendly and casual, and always offer value to your readers. Happy emailing!

Offer discounts, sales and create bundles to attract new buyers

If you’re starting a new business, the first thing you need to worry about is attracting new buyers. After all, they’re the lifeblood of any business! One surefire way to do this is by offering discounts, sales, and bundles. Why? Because everyone loves a good deal, and customers are more likely to make a purchase if they feel like they are getting a great value. So, by putting together bundles of products or services that complement each other, you’re making it easier for customers to make a purchase and saving them money in the process. Or, if you’re looking to clear out your inventory quickly, sales and discounts are a great way to do it. Whatever route you choose, offering discounts, sales, and bundles can help you attract new customers and keep them coming back for more.

Leverage social media platforms such as Instagram, Pinterest, and Facebook to spread the word about your store

In today’s digital age, promoting your store on social media platforms is key to building brand awareness and reaching potential customers. Instagram, Pinterest, and Facebook are three platforms that allow you to showcase your products and interact with your audience. Instagram offers a visually stunning platform to display your merchandise and engage followers with creative captions and hashtags. Pinterest, on the other hand, is great for featuring lifestyle images that convey your brand’s personality. Lastly, Facebook allows you to share product updates and create events to bring customers into your store. Building a social media presence takes time, but leveraging these platforms can lead to increased customer engagement and sales growth for your store.

So, there you have it! Selling your Etsy products successfully is all about creating an inviting shop page, awesome and well-lit product photos, regular newsletters to keep potential buyers up to date on new items and current offers, discounts and bundles so customers feel like they’re getting a deal. If you’re looking for more advice, social media prompts, and a marketing guide, I sell all of this, including PLR rights to rebrand the guide and sell it as your own in my “Get Started Selling Digital Products” guide: