57 Blocks Fundraiser
To fund their most ambitious youth performance yet, Free Street Theater embarked on an energetic campaign to fund the performance. The 57 Blocks youth performance will be performed on, in, and around a bus that travels up and down Chicago’s Ashland Avenue – the street that connects both the Pulaski Park and Storyfront youth ensembles. The goal of the campaign is to raise $1,000 for each block the bus will cross, totaling $57,000. As of 12/26 more than $25,000 was raised towards the campaign. The team used a combination of peer to peer outreach, email outreach and social media marketing to get the word out about the campaign.