Spark Program | 2019 End of Year Campaign

In 2019 Spark decided to run End of Year and Giving Tuesday as one crowdfunding campaign. I designed and wrote all elements of the classy page with the support of my supervisor. We marketed this campaign using social media and our email marketing platform, Mailchimp. As you can see pictured below, I designed a variety of graphics that were used across social media to market/fundraise for the campaign.

The major storytelling element we used for this campaign was the fact that Spark turned 14 that year! Fourteen is also the same age as the students that participate in Spark Program. This was the perfect angle to take when crafting emails and letters for stewardship with current and past donors. The goal that we set for the campaign was $14,000 and we wound up raising over $19,000!