Branding is a broad concept that is often hard to explain. Most individuals think of branding as the logo, colors, or fonts of an organization, while in reality, the brand is the organization’s personality – think about Kentucky Fried Chicken’s Twitter account or DuoLingo on TikTok.
Beyond the personality of an organization, branding communicates the values of an org and can even build trust with consumers. The better the brand, and the more consumers know and feel in line with an organization, the more likely they are to either invest, shop, or donate.
“Your brand is what people say about you when you’re not in the room”
.This workbook provides over 15 pages of education, free resources, and workbook pages to craft a strong mission statement, and create a strong, visual brand that caters to your organization’s unique personality.
